Досвід та стратегії британських політичних PR-фахівців

Анотація

The relevance of the article is due to the significance of political communication in Ukraine and the need to develop its culture. The experience of foreign experts in PR consulting is valuable not only as an example, but also as a source of ideas and a basis for improving political life in Ukraine. Studying the achievements of British PR consultants will contribute to the enrichment of Ukrainian practice of election campaigns, stimulating innovation and development. The purpose of the study is to analyze the experience of British PR consultants, whose strategies in election processes are useful for Ukrainian specialists. Research methods: historical and critical analysis, content analysis, methods of synthesis, systematization and generalization of data. The results of the study contain: systematized information about leading specialists in political PR consulting in the UK; a holistic understanding of the strategies, models and methods implemented by them; consideration of PR consulting as a process that requires strategic planning and rational tactics. Conclusion. Time-tested PR strategies of British consultants, both experienced and young professionals, are not only valuable experience, but also models for study and adaptation. These models of political communications, taking into account modern media and digital technologies, can be successfully applied in electoral processes in Ukraine.