Electrophysiological correlates of the functionality of musical news intros
DOI:
https://doi.org/10.17721/2522-1272.2026.88.2Keywords:
musical news intros, media influence, media effects, media functions, news, EDA, skin electrical resistance, orienting responseAbstract
The article is devoted to the study of the functionality of musical news intros as means of media influence. Functionally, each intro performs the function of attracting attention, which at the physiological level is considered as an orienting reaction of the organism in the form of changes in the electrical resistance of the skin hidden from consciousness. The presence of such a material substance of intros turns them into an instrument of hidden influence. The purpose of the article is to measure the electrical resistance of the skin during the perception of a musical news theme of the BBC. This study was conducted using the method of measuring electrodermal activity using the Shimmer 3 GSR+ device. Research results. An important fact of the study is the proven existence of an electrophysiological correlate of the beginning of the sound of a musical news intro in the form of a drop in skin resistance as a materially expressed orienting reaction to the intro. Regardless of the psychophysiological portrait of the individual, the so-called orienting reaction against the background of the basic level of electrical resistance of the individual, which is different for each, becomes undeniable and should be considered a scientifically proven fact.
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Copyright (c) 2026 Арсен Різун, Інна Бєлінська, Віта Гоян (Автор)
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