Asymmetric tools of influence and strategic communication in cyberspace during the Russian-Ukrainian full-scale war
DOI:
https://doi.org/10.17721/2522-1272.2026.88.16Keywords:
strategic communications, asymmetric influence, cyberspace, narrative management, cognitive resilience, network-centric warfare, OSINT, Russian-Ukrainian warAbstract
The article explores the phenomenon of asymmetry within the system of strategic communications in the context of modern cyber warfare. The authors categorize asymmetric tools, identifying cognitive, technological, and intelligence-informational methods of influence. Particular attention is paid to the communicative effects arising from the use of non-linear digital strategies: from civilian OSINT to algorithmic narrative management. It is proven that the full-scale war has triggered a transformation of StratCom models from hierarchical to networked ones, where the state acts as a moderator of a meaning-based ecosystem, and citizens become active subjects of cyber-resistance. It is substantiated that the use of asymmetric tools not only negates the adversary’s resource advantage but also directly strengthens the cognitive resilience of society. The research findings can be applied to improve national security strategies and develop innovative approaches to information management in conflict environments.
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