Theoretical article

All Items

• The Ecosystem of Values and Meanings in Brand Manifestos

  Viktoriia Babenko (Author)

  150-160

• YouTube as a Tool for Shaping the Image of a Higher Education Institution: Theoretical Aspects and Practical Experience of the ‘NUBiP.inside’ Channel

  Denys Ruden, Yordana Kurhanevych (Author)

  161-171

• Allusion as a Strategy of Audience Influence: the Manipulative Potential of Media Narrative in the Film “Superman”

  Yaryna Fostiak (Author)

  124-135

• Asymmetric tools of influence and strategic communication in cyberspace during the Russian-Ukrainian full-scale war

  Yurii Havrylets, Dariia Anokhina (Author)

  195-207
• 

  Conceptualization of Russia’s Strategic Narratives in the Full-Scale Russo-Ukrainian War

  Hlib Kuzmenko (Author)

  35-47

• Euro-Atlantic Standards of Strategic Communications: Theoretical Foundations and Journalistic Approaches to Interpretation

  Zakhar Bratyna (Author)

  148-157

• Human rights journalism in Ukraine: the path from human rights activism to differentiated practice

  Kostiantyn Shenderovskij, Oleksandr Chekmyshev (Author)

  8-23
• 

  Innovations in Media Teaching with Artificial Intelligence

  Volodymyr Vladymyrov (Author)

  115-124

• Integration of Artificial Intelligence Technologies into the Publishing Industry: The Concept of the "Intelligent Book"

  Oleksii Sytnyk (Author)

  70-83
• 

  Legal Regulation of the use of Artificial Intelligence in the Media: Ukrainian and Global Experience

  Tetiana Prystupenko, Iryna Yevdokymenko (Author)

  9-20

• Manipulative Narratives in Socio-Political Social Media: Patterns of Dissemination and Audience Reception

  Danylo Filonenko (Author)

  138-149

• Mass Culture as a Factor in the Formation of Collective Historical Memory

  Мар'яна Сарапій (Author)

  208-219

• Media panic in the digital media space: conceptualization and an algorithm for overcoming it

  Yevheniya Kyyanytsya (Author)

  28–39

• Mediаlogy as an Interdisciplinary Metatheory:Structure and Concept of Modeling

  Yevheniya Kyyanytsya (Author)

  8-20
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  Model of Crisis Corporate Communications Management Dependingon the Type of Conflict Situation at the Root of the Crisis

  Dmytro Oltarzhevskyi, Mykhaylo Shuranov (Author)

  95-107

• The Role of the Media in a Democratic Society in the Context of an Existential Threat of a Military Nature

  Alexey Chernobai, Alexander Kulchytskyi, Dmytro Simanskyi (Author)

  182-194

• Theoretical Foundations for Researching Digital Transformation in External Corporate Communications

  Danylo Kriukov (Author)

  158-174